Case Study
Kama Ayurveda: Digital transformation at the level of strategy, process and people
No. of years of association: 5
Context:
Kama Ayurveda is an international ayurvedic beauty brand. Prior to the pandemic Kama’s primary sales channel was predominantly EBOs. Digital was a small part of the business. The organisation was structured around its primary channel. Marketing to supply chain, all of it was geared towards EBO success.
Challenge:
With the lockdown the stores were closed, the business had to adapt to the new reality. The organisation’s behaviour had to rapidly shift to constantly changing regulations and market conditions.
Solution:
Creatnet worked with the leadership to provide multiple interventions that enabled the organisation to be agile to the changes. Enabling changes in org structure, recruiting right people in the right jobs, digital marketing consulting, coaching managers and their teams to constantly create scenarios and alternatives to ensure the organisation was profitable despite the pandemic.
My journey with Creatnet has been an evolutionary process of learning and developing, through this association my organisation has grown exponentially.
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