Case Study
Think Design: Building a leadership pipeline at each level
No. of years of association: 6
Context:
Think Design is one of India’s leading UX companies. With the Great Resignation, tech companies saw an exodus of talent. It was around time, the world was going digital. This meant unprecedented demand for talent and dearth of supply.
Challenge:
At one end with the increased business, Think Design needed people, at another end they were also losing people to product companies who, with the demand, were offering 3-4X salary hikes to attract talent. This burning at both ends meant widespread disruption of work and demotivation that resulted because of this situation.
Solution:
Solution:
Creatnet offered an internal anchoring program to help connect deeper with the talent and helped alleviate the uncertainty the workforce was facing due to the pandemic. This spurred a bond with the organisation. Key talents were identified and an accelerated leadership program was offered to them, which addressed their current learning needs as well as showed them hope for the future. Creatnet also coached the key people responsible for hiring to help them constantly look at what they can do differently and create new possibilities.
Through my journey with [Creatnet] my organisation has matured and is a living organism with its own heart and brain that are distinct from mine. I and my organisation compliment each other without representing each other.I have become the best version of myself, and realise that it is a continuum. I have become more self-aware by constantly challenging and accepting myself.
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Creatnet is unlike any other agency we have worked with. For almost four years, they have been working with us for building systems, streamlining processes, and fostering leadership from within. Creatnet has been like a thought partner in our growth journey. As we continue to learn and grow together, our areas of association with Creatnet are increasing as well.
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